If you plan to open a brick and mortar store in your local neighbourhood and have an innovative approach, you may be excited about the prospects ahead. You are sure that your products will sell quickly and cannot wait to open the doors, but it's important to take one step back and temper your enthusiasm. After all, you'll want to make sure that you do not get caught up in blinkered thinking instead. Why do you need to get some third-party advice before you begin to configure your store?
Expect the Unexpected
The first thing to remember is that human beings are complicated creatures. They do not always think or act as you might expect, and buying decisions can be made with both the head and the heart. Many different factors can influence this buying behaviour, and your property's layout or interior design can certainly play a part.
You need to put yourself in the shoes of the customer, who may know very little about your product. They may be inclined to buy, but you need to use a variety of different factors to completely push them across that line. Ensure that your store is attractive and appealing in the first place, with the right type of ambience for your typical customer. They may make several quick decisions before they even enter the shop and will use the information on hand as they judge. So, ensure that you send the right messages during those crucial moments.
Lighting is critical. You need to use it strategically to highlight your products, of course, but you need to use backlighting, down lighting, tracks and pendants creatively to make your shop more attractive to passers-by.
Your aim should be to add warmth and get customers through the door, and once inside, highlight your key products. Don't forget, if you are selling clothes and need changing rooms, pay particular attention to the lighting in these areas. Don't expect to break any retail records if you get this wrong.
Going with the Flow
You also need to maximise the space available and choose fixtures that flow from floor to ceiling as necessary. Give customers plenty of options without confusion, and be sure to lay everything out logically. Pay even more attention to how customers flow through the store and place your checkout area strategically so they never need to hunt for it.
As you can see, there is a great deal to consider and every reason for you to consult with professional shopfitters. They'll share your enthusiasm but will also focus on the customer experience. Contact a local shopfitter service to learn more.